Learn About Making the Best Web Design Choices
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Learn About Making the Best Web Design Choices
The website design selected by a business is critical, as it will represent a company in the internet marketplace, leaving visitors with an impression of the business itself. This can be either a good or a bad thing, depending on how the website looks and how well it functions. Most important is that it properly represents the company, its views and its product or services.Factors to Consider
When making a decision on what type of design and layout to use, there are a number of factors to consider that will affect the entire process. Following are some of these important factors:
- Budget - Although no one wants to be limited by a budget, it plays a huge factor in website creation. A budget can definitely go further when an internet presence is created by the company; however, this is not always possible. If the choice is between using a professional firm versus using an employee who knows little about the creation and design of an internet presence, a budget would be much better spent on a modest, professionally-created website than on a more elaborate one designed by an amateur.
- Purpose - The person charged with creating a website must have a clear understanding of the purpose of the business is essential to convey the right message, which is also true for whomever supervises such a project. Both need to be able to communicate well with each other to make good decisions.
- Development - The development of an internet presence is actually quite different than its design. Development is the process of creating a road map for such a presence, a plan for each separate page, linking detail, and where the various paths will lead. It would be a great time saver to know all of these things ahead of time as this may affect the design.
- Design - Every company wants an outstanding internet presence to represent them; the question becomes what constitutes a good design? It is usually something that uses a color scheme based on the business' logo or is complementary to such colors. With that color scheme as a basis, the right design must be developed based on a company's purpose and the message to be projected. Creating a website that is clean and uncluttered is key, as a messy, confusing website can leave a visitor both overwhelmed and confused, most likely clicking off the site in search of something more user-friendly.
- Optimization - Knowing ahead of time where optimization efforts will be concentrated also helps in the development process as there are certain techniques and elements to achieve a desired goal. In general, every internet website should have easy-to-use navigation, a sitemap, alt-text, meta tags and other basic SEO techniques that apply to the layout itself. More advanced techniques can be added once a firm plan for both optimization and design has been determined.
- Contact - Providing a way for users to contact a business is essential. There must always be a way for questions to be answered, perhaps through a contact form. There are a variety of ways that contact information can be provided, so a decision should be made whether to rely on email only, offer a means of a live chat, or instant message to a company representative - just be sure someone is available to respond if such is offered.
Bearing the above factors in mind, any business can have a well-constructed, useful and navigable website that projects a good company image. There may be some trial and error involved; however, a clear vision of website requirements will eventually come together in the final product. Once launched, performing user surveys and carefully analyzing site statistics is a way to ensure the look and various functions chosen are performing correctly. If not, changes can be made until performance is increased. Through all of these efforts, it will indeed be possible for a company to have an efficient and effective internet presence by making the right web design decisions!
Chris Hunter is an expert in Web Design and Search Engine Marketing. To find out more about Houston Web Designers, go to the main website at: http://www.webunlimited.com/.
Article Source: http://EzineArticles.com/?expert=Chris_M_Hunter
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