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What is Responsive Web Design?

Due to the proliferation of smartphones and tablets in the current market, there is more diversity than ever screen formats. According to the study by Comscore, Smartphone sales will exceed those of desktop computers this year and the adoption of tablets in the is predicted to experience a growth of 40% over the next four years, reaching 75.8 million in 2016.

This scenario requires web formats adapt to these new devices and structure of each of them, it is indisputable that we need smart websites that suit them. Especially when you consider sales through e-commerce (e-commerce adapted to mobile), according to eMarketer, sales through smartphones have grown by 81% ($ 25,000 million in the ).

From all this, the term "responsive web design" is often heard, but what exactly? The responsive design corresponds to a trend of creating Web pages that can be displayed perfectly on all types of devices, from desktops to smart phones or tablets. With this type of design does not need to have a version for each device, single webs adjust to all of them.

How responsive web design work?

Instead of building a website for each type of device (Smartphone, tablet, PC desktop, laptop and even today, to smart TV), one website using CSS3 media queries and flexible layout with images created. Thus, the website detected from what kind of device is accessing the user and displays the version optimized for that environment, rearranging the elements of the web and even discriminating some (fewer and lighter, redistribution of columns design, less text, etc.).

HTML5 provides excellent user experience without the cost of developing a native app for each device. In short, it seems that the responsive design are all advantages.

It is easy to operate as only you work on a website and the results will be consistent across platforms without distortions in images or text. In addition, you save time and money in developing once and a single payment of hosting.

What about the SEO?

A website created with responsive web design improves SEO, searches through mobile devices are different from those performed by a desktop computer so having a mobile version of your website is good to have a responsive design is still better, especially because the more scope to cover devices generate more traffic your website. As simple as that. Also, search engines like Google are already a priority in the ranking to mobile websites on mobile searches, as is logical.

So what are the options for creating a website with responsive? actually, the same as for creating a new website. You can choose to hire a developer or agency to do it for you, an expensive option considering the specifications they want.

The alternative is to do it yourself, for that there is a new proposal in web editors, this time, responsive: Zendo. It is a cloud-based computing platform, so that all work is always online and you can continue the process of editing the new website without losing any changes, without having to download any software, and so from any place, any time. But undoubtedly the most important thing is that it is designed for any user without programming knowledge.

How responsive web design editors to work?

From customizable templates created in HTML5 and CSS3 with fluid grids to replace the elements of the web, depending on the space available according to screen resolution. In this way they discriminate elements, text, menu tabs, reduce the images so that navigation is smooth, intuitive and user experience is enriched.